J. Lohr Winery Funds Mammograms for Women in Need
October is a special month for most winemakers, as it traditionally is time for harvest. But for San Jose’s J. Lohr Vineyard & Wines, October is also National Breast Cancer Awareness Month and time to promote their Touching Lives campaign to help provide free mammograms to women in need.
To fund the campaign J. Lohr donates $2 for each bottle sold of both the J. Lohr Carol’s Vineyard Cabernet Sauvignon and J. Lohr Carol’s Vineyard Sauvignon Blanc.
“We started our Touching Lives campaign in partnership with the National Breast Cancer Foundation in memory of my mother, Carol Waldorf Lohr, who passed away in 2008 due to complications related to breast cancer,” said Cynthia Lohr, vice president of marketing and daughter of founder Jerry Lohr.
“Our original vision was to provide 500 mammograms for women in need, which seemed like a large goal at the time. The response and support we received from our customers and employees was tremendous, and reinforced what we already knew—that this is a disease that touches so many lives. As we fast approached our goal of 500 mammograms, it felt natural to continue the campaign beyond its original scope,” she said. “To date, we have funded close to 3,500 mammograms through sales of our Carol’s Vineyard Cabernet Sauvignon and Sauvignon Blanc.
“It’s a profound feeling to know that our wines are actually helping to save lives by raising awareness for the importance of early detection.”
Based in San Jose, J. Lohr Vineyards & Wines makes a full line of internationally recognized wines from nearly 3,700 acres of estate vineyards in Paso Robles, Monterey County and the Napa Valley. The J. Lohr winery in San Jose is open to the public and hosts regular wine tastings and pairing seminars.