Business Planning & Positioning

This course supports new food entrepreneurs through many of their key planning decisions: What’s my vision for this business? Do I really need a business plan? How should I position my product (and what that actually means)? What is brand identity, and how do I develop one? How should I structure my business legally, and when do I need to talk to a lawyer?

Participants will learn the skills to plan for their food businesses, how to start thinking about positioning, and tips on how to communicate to their investors and customers. Dava Guthmiller of Noise 13 and Wendy Weiden of Wendy Weiden Food Solutions will be the instructors for this business intensive.

(Adapted from Food Craft Institute)

Date: August 09-10, 2017 9:00 AM-5:00 PM

Location: Food Craft Institute | 478 25th Street Suite D, Oakland, CA 94612

Admission: $395

Event website: foodcraftinstitute.org