Workshop: "Marketing & Business Management for Urban Farms"

March 16, 2018
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Are you an urban farmer evaluating potential marketing venues and methods?
A gardener who is thinking of selling some of your produce?
A non-profit organization involved in producing food for your community?

This special one-day workshop on Friday, March 16, 2018 from 9 am to 4 pm, is for you!

Pre-registration is required & space is limited.
Register now:

UC ANR Urban Agriculture Workshop Series – Sacramento region

Workshop #1: “Marketing and Business Management for Urban Farms”

Cost: $20 for a full day of speakers, networking, lunch and refreshments!


Participants will:
• Begin planning a marketing strategy that meets your mission, vision and economic goals.
• Learn the benefits and challenges of a variety of direct marketing channels, including farm stands, farmers’ market sales, selling to restaurants, CSAs and others.
• Explore some basic elements of bookkeeping, cash flow and planning for profitability.
• Learn about important labor and employment laws for urban farmers
• Meet and learn from experienced local urban farmers about their sales and marketing plans and methods, and from a local farmers’ market manager about what it takes to sell successfully at a farmers’ market.
• Tour a local urban farm.

This is the first in a series of four Sacramento/Davis region workshops that will be held on 3/16, 4/6, 4/14, and 5/4, covering additional urban agriculture topics. The workshops are offered by UC Agriculture and natural Resources and UC Cooperative Extension in partnership with the Sacramento Food Policy Council.

Translation available with advance request. Please contact Penny Leff,


Learn more:

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Pre-registration is required & space is limited.
Register now:

Date: March 16, 2018 9:00 AM-4:00 PM

Location: The Cannery Urban Farm/Center for Land Based Learning | 1550 Cannery Ave, Davis, CA 95616 | 530-752-5208

Event website:

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1550 Cannery Ave
Davis, CA 95616
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